Meet Zorro.

Zorro was founded by industry veterans on a mission to revolutionize the way Americans plan for, pay for, save for, and think about healthcare insurance and services.

The Next Generation of
Health Benefits.

Our Story

There are specialized financial services for almost every high-cost, high-importance area of life: funding an education, buying a home or car, or saving for the future.

But what about healthcare?

Over half of American adults report struggling with healthcare costs, but no financial support system exists to help them.
Zorro wants to change that.

Our first step is to create a better model for employer-sponsored health benefits. Our long-term vision is to be the healthcare financial companion of the future.


Executive Team

Guy Ezekiel

Co-founder & CEO

Guy is a seasoned executive with a deep passion for improving healthcare. 

Through his experience as CEO of multiple healthcare startups, an executive at Fortune 100 companies, and a Managing Partner of a dedicated HealthTech Venture Capital fund, Guy has developed a deep understanding of how to drive change in the industry. 

These experiences have helped him to develop a truly huge vision: to build a real game-changing company that will tackle affordability and access to care–the most fundamental problems in healthcare–at their root. 

Outside of Zorro, Guy is an avid cyclist, an ironman and a dad of four kids.

Maya  is an industry and policy expert with deep experience in healthcare, financial services, and technology. 

Having experienced first-hand how messy medical financial issues can be, her passion for making a positive impact is as personal as it is professional. 

Maya worked as a senior consultant at McKinsey and PwC and has a background in health policy from Harvard and MIT. She’s thrilled to be leveraging her experience to help drive meaningful change in the industry. 

In her spare time, Maya loves wine, music and running, as well as excessive news/politics.

Maya Perl

Co-founder & Chief Product Officer

Ben Light

Vice President, Partnerships

Ben is a licensed Life and Health Insurance Agent who brings with him over 25 years of business and industry experience.

Through his work at Zorro, Ben seeks to maximize and strengthen our partnerships across the industry, thereby improving access to care and the long-term well-being of our clients and their employees.

Prior to joining Zorro, Ben served as Director of Broker Partnerships and Client Success at a SaaS company in the insurtech space. In this role, Ben was a leader in educating brokers, carriers, and clients on the value of ICHRA. He also spent many years operating in the nonprofit world, most significantly in his role as COO of a cancer support center. Ben is eager to leverage his industry expertise and passion for collaboration to continue driving positive change in the ever-changing healthcare landscape.

Erik is a technology leader with a passion for building products that make a real difference in people’s lives.

He has spent the past decade raising the standard of excellence of engineering teams in fintech and ecommerce.

Prior to Zorro, Erik was Director of Engineering at Fiverr, a leader in ecommerce, where he was a key part of the company’s astronomical growth story.Erik is a dog-lover with a 75-pound Labrador named Berry.

In his free time he enjoys working on many side projects focused on finance and automation.

Erik Ashepa

Head of Engineering

Adi Masad

Head of Data

Adi is a data expert with over a decade of experience in leveraging data to build better products. At Zorro, Adi is thrilled to bring the power of data into people’s hands, empowering individuals to make the best decisions regarding their healthcare options.

Prior to joining Zorro, Adi served as the Data Science Lead at Meta/Facebook, where she established and led its Tel Aviv data team and gained experience working across diverse domains including Consumer Growth, Market Intelligence, Ads Monetization and FinTech.

In her spare time Adi likes hiking, watching documentaries and ruminating how she can better spend her spare time.

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