Increased Employer Demand Driven by Cost Pressures, Desire for More Employee Choice and Need for Greater Health Plan Flexibility
New York, N.Y. – June 25, 2025 – Zorro (the “Company”), a next-generation benefits administration platform using advanced technology and big data to transform how America’s workers plan, pay and save for healthcare, today released findings from its 2025 Broker ICHRA Survey, revealing that nearly all brokers surveyed (93 percent) anticipate that Individual Coverage Health Reimbursement Arrangement (“ICHRA”) adoption will expand over the next five years, regardless of whether they currently sell ICHRA to employers.
Based on responses from over 100 qualified group benefits brokers across the U.S. surveyed in the first quarter of 2025, Zorro’s survey also highlights the top three benefits that employers see when they turn to ICHRA. An overwhelming 86.2 percent of brokers surveyed say that employers value ICHRA for cost control, while 66.2 percent cite greater employee choice as a top benefit. Additionally, nearly half (49.2 percent) of brokers emphasize the importance of greater health plan flexibility.
Other key findings include:
“Numbers don’t lie – the data clearly shows that ICHRA’s momentum is growing rapidly among brokers, employers and employees,” said Guy Ezekiel, CEO and Co-Founder of Zorro. “With ICHRA, brokers are increasingly well-positioned to help employers build benefits that truly resonate with their employees. For employers, it helps them regain control of skyrocketing premiums and better serve an evolving workforce. And for employees, they can now be active participants in their own healthcare, choosing plans that match their unique needs while seizing control of their benefits.”
Mr. Ezekiel continued, “ICHRA is the 401(k) moment for healthcare – shifting responsibility away from employers and giving employees control over their own health and wealth decisions. To support this, brokers, employers and employees need platforms that are not only technically sophisticated but also human-centered – with tools that empower brokers to provide plan value, give employers budgetary control without plan compromise and give employees meaningful choice when it comes to a core benefit. That’s why Zorro built a technology specifically with all three stakeholders in mind.”
About Zorro
Zorro is an AI-powered insurtech platform leveraging ICHRA (Individual Coverage Health Reimbursement Arrangements) to deliver affordable, flexible and personalized healthcare plans for employers and their employees. Zorro's pioneering technology helps brokers to sell, employers to buy and employees to engage with their healthcare benefits. Its advanced platform delivers sophisticated price quoting, streamlined employer management and comprehensive employee decision support to simplify administration, deliver budget predictability and inform important healthcare decisions.
Media Contacts
KCSA Strategic Communications
Michaela Fawcett / Christina Baviello
mfawcett@kcsa.com / cbaviello@kcsa.com
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